For a guy whose astute counsel helped to make so many CEOs rich, Peter
Drucker had an intense loathing of exorbitant executive salaries.
He hated high CEO pay on every level: what it said about the individual as a
leader, how it undermined the smooth functioning of the organization, and the
way it tore at the fabric of society as a whole.
Drucker's strong feelings on the subject—he once termed sky-high CEO
compensation "a serious disaster"—are well worth revisiting in light
of the news that the men who sat atop Fannie
Mae and Freddie Mac (BusinessWeek, 9/10/08) could be eligible for as much
as $24 million in severance and other benefits after being ousted from their
positions. Last week the federal government was forced to step in and rescue
the faltering mortgage giants in a move that could cost taxpayers billions.
Although it wasn't immediately clear whether the two departing CEOs,
Fannie's Daniel Mudd and Freddie's Richard Syron, would actually walk away with
all that dough, the prospect of such a windfall has resonated on the
Presidential campaign trail and helped to stoke a national debate about
executive pay.
Drucker's stance on the issue, articulated consistently over many years, was
controversial. But it was rooted in his belief that the best leaders are those
who understand that what comes with their authority is the weight of
responsibility, not "the mantle of privilege," as writer and editor
Thomas Stewart described Drucker's view. It's their job "to do what is
right for the enterprise--not for shareholders alone, and certainly not for
themselves alone."
Last year, according to a report just issued by the Institute for Policy
Studies and United for a Fair Economy, S&P 500 CEOs received pay packages
worth, on average, $10.5 million. That was 344 times the earnings of the
average American worker.
What Drucker thought was more appropriate was a ratio around 25-to-1 (as he
suggested in a 1977 article) or 20-to-1 (as he expressed in a 1984 essay and
several times thereafter). Widen the pay gap much beyond that, Drucker
asserted, and it makes it difficult to foster the kind of teamwork that most
businesses require to succeed.
"I'm not talking about the bitter feelings of the people on the plant
floor," Drucker told a reporter in 2004. "They're convinced that
their bosses are crooks anyway. It's the midlevel management that is incredibly
disillusioned" by CEO compensation that seems to have no bounds.
This is especially true, Drucker explained in an earlier interview, when
CEOs pocket huge sums while laying off workers. That kind of action, he said,
is "morally unforgivable."
Notably, Drucker wasn't opposed to rewarding some people like kings. "There
should, indeed there must, be exceptions," he wrote. "A 'star,'
whether the super salesman in the insurance company or the scientist in the lab
who comes up with a half-dozen highly profitable research breakthroughs, should
be paid without any income limitation."
But the chief executive has a special duty to show that he or she is
"just a hired hand," Drucker said, invoking the words of J.P. Morgan.
"That's what today's CEOs have forgotten."
Not all of them, of course. Last year, Costco Wholesale CEO Jim Sinegal made
$3.2 million, including a $350,000 salary, an $80,000 bonus, and stock grants
and options valued at $2.6 million. While hardly chump change, that was far
less than what his peers raked in--and far less than what Costco's compensation
committee wanted to give him. But the panel said in a regulatory filing that it
was willing to respect his "wishes to receive modest compensation, in part
because it believes that higher amounts would not change Mr. Sinegal's
motivation and performance."
Setting pay for top executives can be tricky, even for those whose instinct
is to nip their remuneration. In the mid-1980s, after consulting with Drucker,
furniture maker Herman Miller agreed that its CEO's pay would be restricted to
20 times the average of all its employees. "The subtle part of this limit
was the message to the CEO: If you want to get more pay, you need to do it by
raising the average pay" of everyone at the company, the man who used to
hold the post, Dick Ruch, recalled in his book Leaders & Followers.
But in 1997, Herman Miller ditched Drucker's model. "From a competitive
standpoint," Ruch said, "we needed to eliminate the cap to attract
and retain the right people."
Drucker himself conceded that compensation formulas are inherently difficult
to develop. "I would be the last person to claim that a 'fair,' let alone
a 'scientific,' system can be devised," he wrote. Yet at the same time, he
never gave up on the 20-to-1 rule for CEOs, touting it as the right thing for
the good of the organization, as well as for the general health of society.
Allowing an enormous disparity in income to exist "corrodes,"
Drucker warned. "It destroys mutual trust between groups that have to live
together and work together."
And, on occasion, bail each other out.